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What Google Knows

What Google Knows

It wasn’t that long ago that a tremendous scare went concluded the internet community. The issue had to do with the huge amount of data that can be collected on people using scout engines online. This large body of information naturally drew the attention of the Homeland Security agencies who are charged with the job of finding out all they can about potential sleeper cells of terrorism in this country.

The stand snuff came when the government began to demand access to the search records of all users of the major search engines. When this upcoming struggle for privacy began to come to a head, many of us who depend on search engines for both personal and business research began to get that “big brother is watching” feeling.

It’s a tough compromise. We know that our government requisite have the ability to find and put a stop to security risks that might result in another disaster like September 11th 2001. But at the same time, Americans are incalculably protective of their liberties, their privacy besides their right to stage left alone by the charge.

Of all of the search engines who were in the spotlight during that struggle, Google’s resistance to allowing undue invasion of privacy of their customers stood out as an take on of courage in a difficult confrontation. It turned out that Homeland Reliance really wasn’t becoming “big brother” and was simply researching how to use statistical data to possibly find terrorist patterns in examine engine usage. But bountiful of us remember that while Yahoo and others knuckled under quickly, it was Google who stood up and defended user information rather than immediately turn it over to Uncle Sam.

This stand reflects a long established business ethic that Google has maintained to be protective of the data it collects about users of its search tools. That possessory nature has more benefits than just building our confidence that Google is a protected tool for all of us to use. Google indeed has at its disposal a tremendous library of personal wisdom on anyone using its scrutinize tools. And as the dominant search engine in the industry, this implied includes equitable about anyone who accesses the internet.

The skinny that can be insouciant from you and I as we use the internet can tell an interested party a lot about your interests, what altruistic of business you are in, your religious views and your political affiliations. All-powerful analytical kit are available to take large volumes of search information and translate that into profiles that would be of great interest to the government and to marketers who would love to be able to target specific populations for sales.

For Google, this information has significant value to them as they fine tune their search engine methodologies. They can methodically analyze this data to draw conclusions about how their try tools are working and how they should update the formulas that drive those tools to be more in step with how the internet audience is using cyberspace. Yes, this is taking advantage of their already dominant position to secure that position and make their toolset even higher capable of staying ahead of the game. But we purely cannot fault Google for using this tip-off in that way. That is tried good business.

It turns out then that Google’s protective posture when it comes to that massive database of search information serves their purposes ultra well. If they can keep this mountain of pure specific data secure besides proprietary, it represents a trade secret of tremendous value to Google to help them maintain their market superiority for a long time to come.

This is a case of the needs of the market serving the public good well. For as Google protects our search information so only it can benefit from such knowledge, they also are protecting our privacy from the prying eyes of overenthusiastic government agencies, hackers, marketing campaigns and even the terrorists who could use that information for sly purposes. Therefore we can be thankful that Google jealously guards this data for its own uses because in the process, they are protecting us along the way.

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